fulfill the globalization strategy of “marching in the international market”, hoping that it can get further development in international sewing machine industry. Through participating in various kinds of overseas garment machinery exhibitions, inviting the foreign clients to attend CISMA and holding international exhibitions abroad, many famous enterprises have got foresight to establish brand office in aim countries.

Chinese sewing machine enterprises have benefited a lot from these activities, but they have also paid a lot for these. Participating in overseas exhibitions always costs a lot; It is a big headache to deal with the exhibits with huge bulk after shipping abroad; The time for domestic exhibition is so short to let the overseas clients have an all-round visit and fulfill their overseas sale plan; The rugged way to brand office gives the middle style enterprises with limited fund some difficulties to be globalization. The whole industry is eager to find out a new overseas sale channel which can get investment remuneration in the largest portion between the cost and profit.

SGMZ has come up with a new notion for China sewing machine enterprises, that is, to invite the overseas purchase client to come into our country. During the period of visiting India and Pakistan, two important garment manufacture and export countries, the leaders of SGMZ have got this innovative idea that to establish an international purchase consulate area and invite the sewing machine and accessory purchase enterprises to store in here on behalf of their nation associations and give a purchase guidance for them.

The unique consulate area in domestic provides the long-way offices, specific interpreters and the employees familiar with the domestic industry situation for the overseas clients. SGMZ has perfected all kinds of functions with process of the overseas contact. It published the magazines with industry information, including the information of China sewing machine industry, enterprises and purchase intelligences. It also has held purchase negotiation meetings and garment management meeting for exchanging experience.

The countries that have signed strategy cooperation agreement, such as India, Pakistan, Sri Lanka, Turkey, Laos, will store in the international consulate area. The projects of consulate area have started. The employees of SGMZ have contacted with overseas associations to prepare for the storing, and they have got positive feedback from those countries. At present, general manager of Pakistan Mash Apparel Company, Mr. Zahid Mohy Uddin has negotiated with SGMZ on the storing details on behalf of Pakistan Readymade Garments Manufacturers & Exporters Association. He said that the consulate area will become a base for purchase and cooperation.