It is can be sure that India will try its best to develop its garment industry, because of its rapid growth recently and the investment which will be put into textile garment industry in five years by Indian Government. Basing on the truth that India does not have sewing manufacture industry with certain scale and garment machinery mainly relies on import, the merchants with foresight must have foreseen that India will be one of the most important destinations of sewing machine export in the world. A war to fight for India sewing machine market is raising its curtain.

 

During 2006-2010, in order to ensure that garment industry can achieve complete escalation quickly, not only does India garment industry keep the annual growth rate of investment on sewing machine import to be 23%, but also negotiates with the government to decrease the import duty rate for sewing machine by 5% .

 

As an important export country of sewing machine in the world, facing up with such a large Indian market, absolutely, China will not look on with folded arms. Recently, some Chinese enterprises either march into India market individually, or participate in Indian exhibition jointly; all shows its ambition of exploiting Indian market. In 2006, India had been Chinese largest export destination country on sewing machine amounted to 220,780 and spare parts of 153.45 tons, which valued $0.2 billion, occupying 15% of the total industry export amount.

 

Such an achievement relies on that China has a higher level of production ability, advanced technology, large manufacture scale while obtains the advantage of short period of delivering the goods. Besides, the price of the same pattern machine is just one third of European machine.

 

Nevertheless, besides strengthening its own advantages, China has to improve quality of products and after-sale service if it determines to occupy a non-failure position in Indian market. It is very important to improve after-sale service to maintain overseas market, which was also realized by Mr. Wang Weijian, General Manager of SGMZ, during his visit in India.

 

On 11 July, 2007, Mr. Wang Weijian, General Manager of SGMZ visited around BRFL factory guided by Mr. M.Jayanth Kumar Poojari, the senior project manager of BRFL. During Mr. Wang’s visit, he realized that the garment machinery brands used in BRFL mainly were Macpi、Brother、Paff and Modsu which was not Chinese brand. Seeing some experts who were from German famous enterprises whose machines were used in BRFL giving spot guidance and training, Mr. Wang was suddenly aware that the enterprises must give excellent after-sale service to assist in their clients to deal with the problems. Not only does such conception show the enterprise’s consideration to their clients, but also is an effective way to acknowledge with the real needs of the clients and improve its own products.

 

Chinese enterprises hardly cost certain time to provide such kind of after-sale service. Although some enterprises provide familiar services, it is just a form. So, when Chinese enterprises compete with foreign enterprises in international market, they always suffer a setback. In addition, lacking of investment and approval of local relative resources are also the important reasons that Chinese enterprises suffer a setback in competition. The common problem for export enterprises is that how to give excellent after-sale service while promoting products in overseas market.

 

As a service platform of garment machinery industry, how to assist the enterprise in establishing a good sale and service platform is not only SGMZ’s important topic but also its direction of future development.