The first three quarter of 2007, saw the city of Wenzhou export 483 million pairs of shoes worth US $2.93 billion. Compared to last year, records this time shows a surge of 9.9 percent in quantity, 18.4 percent in export value and 7.7 percent in the average export price.

Credit for export increment goes to international purchasers like Deichmann and Walmart who purchased foot wears in a huge quantity. Deichmann alone purchased goods worth US $100 million.

Besides, Wenzhou city can also take advantage of expositions like Canton Fair, Germany Dusseldorf International Shoes Fair, and American Las Vegas International Shoes Fair to get an entry in the international shoe market.

With growing demand for newest styles, good quality leather and cheap prices, Wenzhou will have a real challenge to overcome competition in the global market.

Not withstanding the fact that EU is still the biggest export market for local shoe industry, Wenzhou exported nearly 20.05 million pairs of shoes worth $178 million in this year.